Niutt: A dream come true with a Madrid soul

Niutt was born in the heart of Madrid during the summer of 2019, as an authentic expression of Claudia Parras ' passion for fashion and her desire to share that aesthetic sensibility with others. What began as a creative impulse has become, over the years, a brand with its own identity, recognized for its romantic style, timeless freshness, and deep respect for artisanal processes.

From its beginnings, Niutt has had a clear goal: to create fashion with soul , based on the principles of slow fashion , a philosophy that advocates for responsible, conscious, and deliberate production. In contrast to the speed and mass consumption of industrial fashion, Claudia opted for a model that values quality craftsmanship, meticulous processes, and the time necessary to create unique and durable garments.

One of the fundamental pillars of Niutt is its firm commitment to Made in Spain . All the brand's garments are designed and made in a small artisan workshop in Madrid, where each piece is treated with care, attention to detail, and a deep connection to Spanish textile tradition. This approach not only guarantees high-quality finishes, but also supports the local economy and preserves crafts that, in many cases, are disappearing.

Furthermore, working closely allows Claudia to maintain direct control over the entire creative process, from the selection of fabrics to the final design, ensuring that each garment retains the spirit and essence of the brand.

Made in Spain: Authenticity and Commitment

Deadstock: Sustainable fashion with an exclusive character

Another aspect that defines Niutt is its commitment to real sustainability, integrating materials that respect both the environment and the history behind each fabric. The brand regularly works with deadstock fabrics —that is, production surpluses from other textile firms that, if not reused, would end up discarded. This approach not only reduces waste, but also gives the collections an exclusive and limited character , since many of the available fabrics cannot be replenished once they are sold out.

This intelligent use of resources reflects a conscious mindset: creating beauty from what already exists, without the need to overproduce. Each Niutt garment, therefore, has its own story, woven not only in its design but also in its raw materials.

Fashion with taste, soul and fun

Niutt is not just a clothing brand; it's a way of understanding fashion as a game of personal expression, refined taste, and creative freedom. Claudia conveys in each design her love for floral prints, delicate cuts, and the small details that make all the difference. For her, fashion doesn't have to be rigid or normative: it can be feminine, fun, and deeply personal all at once.

The result is collections that blend a bohemian spirit with relaxed elegance, ideal for both everyday wear and special occasions. Each Niutt garment invites you to feel comfortable, authentic, and special.

Conclusion: A brand with a purpose

Niutt represents the new generation of conscious brands: those that champion local design, ethical production, responsible exclusivity, and attention to detail. It's a project with deep roots in Spanish fashion, but with its sights set on the future, where aesthetics and ethics coexist to create something truly inspiring.

From a small workshop in Madrid, Niutt continues to grow steadily, carrying its message of slow, feminine, and soulful fashion to an ever-wider community of women who seek to dress with intention.